1F
Itishardtomotivatetherecipientofalenthy,tediousandobscurecommercialtobuy.Onlywhentherecipientgetsaclearideaofthecommercialishisdesireinspiredandtheactiontakentobuytheadvertisedgoods.Thustherealpurposeofthecommercialisserved,whichatthesametimeshouldbetheultimatetargetforthetranslationofthecommercial.Ifthetranslatedversioncouldnotachievethesametargetorresult,itisnotcountedassuccessfultranslation.Whetheritbeagoodtextorasuccessfultranslatedversion,therecipient'sdesiretobuyshouldbearoused,salesofgoodsshouldbesignificantlypromoted,andthebusinesstargetofthecommercialshouldberegardedbymarketingandsalesexpertsasbeingmetormostlikelytobemet.